Not Funny

Kim was one of the first to speak out about the cheesy campaign - thank you for your vigilance, Kim. Susan speaks out loud and clear, too, as do Claud, Joy, Baggage, Tina, MSP, Avery, Jae Ran, Roundisfunny, and others I'm sure I'm missing. I'm shouting you all out to thank you for shouting this campaign down.

Although I missed the original website, I was able to pull the following up from the cache. Unbelievable.

The Association For Adoption Of Little Bites™ is a fully licensed adoption service. Established in 1996 with the aim to find caring homes for loving little bites. Everyone is welcome to adopt! It doesn’t matter if you’re a single mum or dad, or a teenager, a senior citizen, a size 14 or a French politician. Even short people and married couples with children may adopt.

About Us

The Association For Adoption Of Little Bites™ is a fully licensed adoption service. Established in 1996 with the aim to find caring homes for loving little bites. Everyone is welcome to adopt! It doesn’t matter if you’re a single mum or dad, or a teenager, a senior citizen, a size 14 or a French politician. Even short people and married couples with children may adopt with AFAOLB™.

Parenthood is great and we encourage everyone to go through with a bite adoption, but keep in mind that; a bite is for life – it’s not for lunch. That means that with adoption come responsibilities. It’s important for us here at AFAOLB™ that every adopted baby bite gets a good upbringing. Don’t worry, it may sound more complicated than it is. We will be with you every step of the way.

Check out our new Baby Bite Lifetime Insurance Plan™ which includes:

  • Fixed premium for better financial planning
  • Lifelong medical and life insurance protection to give you and your bite extra peace of mind
  • Receive a 10% discount on Babybite Bumbers (newborn size only) in most stores throughout the UK
  • A folder decorated with the AFAOLB™ stork logo, great for organizing
    insurance documents.
Now, it's one thing when an air-headed advertising type puts something like this together - you can chalk it up to a complete lack of intelligence and sensitivity. But what about this:

New Proud Parents

1. Lucky, adopted by Kev & Shell
2. child, adopted by ramaa & Male & Female
3. jay, adopted by ramaa
4. Samuel, adopted by Sarah
5. britney, adopted by Nicola Weston
6. wolfgang, adopted by Kady Moy & Katie Hilton
7. asama, adopted by helgordon
8. frank, adopted by helgordon
9. Ste jr, adopted by Kara Lyons
10. jesse, adopted by janice pickering

I think the fact that people responded positively to this campaign frightens me more than the existence of the campaign itself. We can reach Pizza Hut and take the campaign down. But how do you reach the individuals that think this is OK and change their minds?

I want to scream. I think I will. Right into Mr. Simon Wallis' ear, via his email at Simon.Wallis@pizzahut.co.uk. And into the ear of Mr. Neil Christie, the campaign's creator, at neil.christie@wk.com.

Thank you Kim, for providing these email addresses, and for giving the link to the WK website, where you can leave a comment:

http://wklondon.typepad.com/welcome_to_optimism/2006/11/adopt_a_cheesy__1.html

Comments

Anonymous said…
I find it amazing that they found a campaign that could horrify each and every member of the adoption triad.

-MomSquared
kim.kim said…
You are always so generous at giving people credit for doing something. It's a really great quality that you have as a person. I always feel like you see me and it makes me feel important. Thank you so much for that.
Ryan said…
Apparently they took it down because I can't find it now... which may be good because I'm totally blown-away just hearing about it! "Dominos" here I caome!

Ryan
zoe said…
The other thing is, this is so damn STUPID. It really doesn't even make sense. Definitely one of those schemes that is all about enraging people and garnering negative publicity rather than actually being a bit of creative/intelligent marketing.

Thanks to all those who exposed the wackos.
Tina said…
And if you thought the copy was offensive, having it coupled with their incredibly STUPID pictures. They had a tiny little bed with four "bites" in the bed. They had the happy 'adoptive parents' holding their little cheesy bites. They had a cheesy bite standing near the gutter....beyond offensive. Thank you for adding your voice.
Tina
Kahlan said…
Not funny at all.
Amy said…
Oh my .... that was so sickenly horrible...I'm at a loss

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